Professional Artefact
White Desert Production Advert 2013
The use of social media as a platform for marketing has become widely accepted and gives you the opportunity to expand with very little cost. However, it is never that simple. To produce an online presence you need to use all tools available to make it interesting to viewers.
The most important part of marketing in 2013 is having a base for all your information online, also known as a website. Using this base forms a platform from which you can work off and direct people to. You can link interesting posts or feeds from sites such as Facebook and Twitter. This then creates an active website which will intrigue interested parties.
Your website must include everything but to portray this, it is actually all about simplicity. If you become too detailed about what your company is up to, then the consumers will not understand and feel that you are trying to hide something. You must be bold and precise from words to colours. It helps to not be overly wordy and make it simple to use by creating links from page to page. This transpires to every item you put online and making an impact on your audience.
Using this to my advantage, I have created an advert for White Desert Production to advertise what we do as a company and what we are expected to produce this year. It portrays that we are a fun company who are willing to put in the effort to produce shows and that we aspire to be up-to-date with technology. This is to promote White Desert as a company and to let the audiences know where to find us to book tickets, find out more information and gain knowledge about our company. This advert can also be used to advertise our company to theatres and performers who are interesting in working with White Desert Production.
From taking clips from present shows, I have been able to construct a selection of clips to promote what White Desert is capable of producing as a company and what we are expecting to do this year. It is in keeping with the social media theme by incorporating where White Desert can be found online and where you can find out more information. As this advert is to be placed online, it is more beneficial to link through the website as it is an easier way to interest people as it is one click away. This advert is intended to intrigue the audience and entice them to venture to look at our website and ultimately see one of our shows in the future.
White Desert Production Advert 2013
The use of social media as a platform for marketing has become widely accepted and gives you the opportunity to expand with very little cost. However, it is never that simple. To produce an online presence you need to use all tools available to make it interesting to viewers.
The most important part of marketing in 2013 is having a base for all your information online, also known as a website. Using this base forms a platform from which you can work off and direct people to. You can link interesting posts or feeds from sites such as Facebook and Twitter. This then creates an active website which will intrigue interested parties.
Your website must include everything but to portray this, it is actually all about simplicity. If you become too detailed about what your company is up to, then the consumers will not understand and feel that you are trying to hide something. You must be bold and precise from words to colours. It helps to not be overly wordy and make it simple to use by creating links from page to page. This transpires to every item you put online and making an impact on your audience.
Using this to my advantage, I have created an advert for White Desert Production to advertise what we do as a company and what we are expected to produce this year. It portrays that we are a fun company who are willing to put in the effort to produce shows and that we aspire to be up-to-date with technology. This is to promote White Desert as a company and to let the audiences know where to find us to book tickets, find out more information and gain knowledge about our company. This advert can also be used to advertise our company to theatres and performers who are interesting in working with White Desert Production.
From taking clips from present shows, I have been able to construct a selection of clips to promote what White Desert is capable of producing as a company and what we are expecting to do this year. It is in keeping with the social media theme by incorporating where White Desert can be found online and where you can find out more information. As this advert is to be placed online, it is more beneficial to link through the website as it is an easier way to interest people as it is one click away. This advert is intended to intrigue the audience and entice them to venture to look at our website and ultimately see one of our shows in the future.
This advert is precise, bold and engaging to hold the audiences attention and is short to keep
them wanting more. A new advert will be created twice a year to keep up-to-date with new
performances and to show our positive attitude towards working with a variety of performers,
venues and places. It is aimed to show the variety of shows we perform and from this get
support from the people who matter most in the performing industry – the audience.
‘an actor needs an audience. Getting that audience, and getting the chance to perform in front of increasingly large audiences....... Is what selling yourself is all about.’ (How to be a working actor, 1994, pg. 3)
To market, you need an audience to relay it to. On the internet you target market is increased due to the mass of people online, but you need to intrigue the audience by offering them something entertaining to watch. By suggesting users share, like, tweet the advert means that every time your link is re-posted, you become more widespread amongst the online crowd. I have posted this advert on Facebook, Twitter and Youtube to create a buzz about White Desert and to generate interest about our up and coming shows.
The reason it is precise and to the point, is that with marketing, you need to create and impact instantly, (hence why social media works). It is extremely visual and changes quickly to create hype and interest within a short space of time. The limit on words enables you to intrigue the audience but not to overload them with information and give them the choice to view your website. I chose words that got my point across of wanting them to know what shows we are producing this summer and where to go to find out more information about White Desert.
The advert can be found on YouTube by following this link.
http://www.youtube.com/watch?v=TKQczFEBMwg
www.wdproduction.com
‘an actor needs an audience. Getting that audience, and getting the chance to perform in front of increasingly large audiences....... Is what selling yourself is all about.’ (How to be a working actor, 1994, pg. 3)
To market, you need an audience to relay it to. On the internet you target market is increased due to the mass of people online, but you need to intrigue the audience by offering them something entertaining to watch. By suggesting users share, like, tweet the advert means that every time your link is re-posted, you become more widespread amongst the online crowd. I have posted this advert on Facebook, Twitter and Youtube to create a buzz about White Desert and to generate interest about our up and coming shows.
The reason it is precise and to the point, is that with marketing, you need to create and impact instantly, (hence why social media works). It is extremely visual and changes quickly to create hype and interest within a short space of time. The limit on words enables you to intrigue the audience but not to overload them with information and give them the choice to view your website. I chose words that got my point across of wanting them to know what shows we are producing this summer and where to go to find out more information about White Desert.
The advert can be found on YouTube by following this link.
www.wdproduction.com
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